Overview
The storefront is the shop your customers see — a Next.js app, prebuilt and configured at runtime. It reads its API URL, site URL, brand and theme from config when it starts, which is why one image serves any store on any domain.
What this page will cover
Section titled “What this page will cover”- How the storefront gets its brand, theme and API config at runtime (the
/api/configseam) — see Architecture overview. - The theming model: Tokens & branding and Theme presets.
- Where the honest conversion behaviour lives: The Nudge Framework in practice.