Real stock counts
Scarcity messaging reflects actual inventory. “Only 3 left” means there are three left. When it’s not true, it doesn’t show.
The Nudge Framework
The Nudge Framework is the part of Nudova that does the selling. It’s honest conversion psychology — the credible, behavioural-economics kind — built into the storefront and checkout. The growth science big brands pay for, given to independents, with the manipulation removed.
The chain it’s designed to produce is simple: an honest nudge → the sale climbs → trust stays. No fake urgency required.
What “honest” means, concretely
Section titled “What “honest” means, concretely”These aren’t guidelines you have to remember to follow — they’re how the product ships:
No fake timers
No countdown that resets when you reload. No phantom “12 people are watching this right now.” Urgency has to be real to appear.
Skip as prominent as buy
The exit is never hidden. A skip button gets the same visual weight as the call to action — the customer is guided, never trapped.
Honest scarcity & social proof
Back-in-stock, low-stock and “others bought this” signals draw on real data. True signals convert and build the trust that brings people back.
Why honest converts
Section titled “Why honest converts”Dark patterns get a click today and a chargeback, a bad review, and a lost customer tomorrow. Honest nudges compound the other way: a shopper who felt respected comes back and tells someone. The Nudge Framework is built on behavioural science — the same nudge theory serious economists study — pointed at growth that lasts, not growth that burns your reputation.
Integrity is compiled in
Section titled “Integrity is compiled in”For most platforms, “we’re ethical” is a marketing promise the product can quietly break. In Nudova the honesty is in the code — real stock counts, prominent skip buttons, no fake timers are defaults, not settings you could turn off to cheat. Your actions can’t drift from your words, because the words are in the product.