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The Nudge Framework

The Nudge Framework is Nudova’s name for the honest defaults baked into the storefront and checkout. Shoppers see real stock signals, clear exits, and urgency only when the data supports it — not theatre.

These are product defaults, not guidelines you configure around:

Real stock counts

Scarcity messaging reflects actual inventory. “Only 3 left” means there are three left. When it’s not true, it doesn’t show.

No fake timers

No countdown that resets when you reload. No phantom “12 people are watching this right now.” Urgency has to be real to appear.

Skip as prominent as buy

The exit is never hidden. A skip button gets the same visual weight as the call to action — the customer is guided, not trapped.

Honest scarcity & social proof

Back-in-stock, low-stock and “others bought this” signals draw on real data. When the signal isn’t true, it doesn’t render.

Real stock counts, prominent skip buttons, and no fake timers are defaults in the shipped storefront — not optional settings you could turn off to mislead shoppers.