What is Nudova
Nudova is a commerce platform you own and self-host. It ships as a set of Docker containers — a customer storefront, a staff admin app, and the API behind them — that you run on your own VPS. One purchase, one server, your brand.
The difference from every other cart is the promise: Nudova helps your store sell more, with conversion psychology built in, and dark patterns left out. The growth science that used to belong to big brands, given to independents — with the manipulation removed.
What you get
Section titled “What you get”Three apps, served on three hostnames from one deployment:
| Host | App | Who uses it |
|---|---|---|
your-domain.com |
Storefront — the shop | your customers |
admin.your-domain.com |
Staff admin — orders, catalog, CRM, content | your team |
api.your-domain.com |
API (+ the deep-ops console at /admin/) |
the apps, and you |
Behind them: PostgreSQL, a Caddy reverse proxy that gets you real HTTPS certificates automatically, a scheduler for background jobs, and a nightly database backup — all wired up and starting themselves on first boot. No manual migrate step, no separate web-server config.
Honesty is compiled in
Section titled “Honesty is compiled in”For most platforms, “we’re ethical” is a marketing line. For Nudova it’s in the code:
- Real stock counts — scarcity is never faked.
- No fake countdown timers and no phantom “12 people are watching this.”
- Skip buttons as prominent as buy buttons — the customer is never trapped.
- Honest scarcity — the nudge tells the truth or it doesn’t ship.
Our actions can’t drift from our words, because the words are in the product. That’s why “Built on Nudova” carries a quiet flex, the way “built on Stripe” does — it signals a merchant who grows and plays straight.
The naming, so the docs make sense
Section titled “The naming, so the docs make sense”- Nudova is the platform. Its parts are Nudova Commerce, Nudova CRM, Nudova CMS, and Nudova Admin — you install the ones you need.
- The Nudge Framework is the conversion-psychology layer — the honest behavioural science that does the selling. Read the concept →
- Themes ride on top. BellTex (fashion) is the first; more follow.
Who this is for
Section titled “Who this is for”These docs are for the people who buy and run Nudova — developers, agencies, and merchants self-hosting on a VPS. If you can open an SSH session and edit a text file, you can deploy it. If you’d rather not, an agency or a developer can stand it up in well under an hour.
Where to go next
Section titled “Where to go next”- Requirements — what kind of server you need, and the honest minimum vs recommended specs.
- Quickstart — the fastest path from purchase to a live store.
- Choose your runbook — step-by-step guides for Hostinger and DigitalOcean (and any other VPS).